You’ve poured your heart and soul into creating a remarkable product or service that promotes compassion and sustainability. But now you’re faced with a frustrating challenge: you have an incredible vegan business, but little to no website traffic, and even less conversions. But don’t fret. Every successful vegan business owner has been exactly where you are now. The only thing that sets the founders of top vegan brands apart from you is that they implemented effective strategies to increase traffic to their businesses. And in this article, we’re going to share top strategies that you can implement TODAY to start increasing traffic to your vegan business or sustainable brand.
1. Implement a Comprehensive SEO Strategy
One of the best ways to increase traffic to your vegan business is to boost your ranking in Search Engine Results Pages (SERPs). By getting your website, resources, and products to rank high in search engines, you’ll get your business in front of the people searching for it. If someone searches for your product or service, that means they need it and are much more likely to both navigate to your vegan business and invest in your offering.
Statistically, when searching a term in Google, users are much more likely to click-through on the first Google result. According to recent data from Smart Insight, the top search result sees an average Click-Through Rate (CTR) of about 40%, dropping to less than 5% by result number 5. So, if you’re not currently ranking in the top 5 results, then you’re likelihood of gaining traffic from that term is unlikely. Here are some of key things to focus on when creating and implementing a comprehensive vegan SEO strategy:
a) Conduct Keyword Research: Begin by identifying keywords and phrases that align with your brand values and resonate with your target audience. You’ll want to include a mix of high volume search terms, and more niched-down terms that will be easier to rank for (with a focus on the latter). Search intent is also a really important factor to consider. When people are searching for these keywords, what are they looking for? Check out our vegan keyword research guide.
b) Optimize Title and Meta Tags: Craft compelling and keyword-rich titles and meta descriptions for each page of your website. These elements play a vital role in attracting visitors from search engine results pages (SERPs) and improving click-through rates.
c) Improve Web Page Loading Speed: Visitors love fast-loading websites, and search engines favor them too. Optimize your website’s loading speed by compressing images, minifying CSS and JavaScript files, and using caching techniques. This ensures a smooth user experience and boosts your search engine rankings. Not sure how to do this? No problem! We can help you 🙂
2. Create an Onsite Blog
An onsite blog is an invaluable asset for both SEO purposes and establishing your brand as an authority in the vegan space. Here’s why it’s essential:
a) Fresh and Engaging Content: Regularly publishing informative, engaging, and shareable blog posts related to veganism, sustainability, and plant-based living helps attract organic traffic and encourages repeat visits. Don’t just write content that talks about your product or service. Cover topics that your target audience are interested in, and can gain value from.
b) Keyword Optimization: Integrate relevant keywords naturally into your blog posts to increase their visibility in search engine results.
c) Establish Credibility: By sharing valuable insights, tips, and recipes, you demonstrate your expertise and build trust with your audience. This, in turn, boosts your brand’s authority and encourages user engagement. Own your genius. Use what you know and what your the expert at to create content that establishes you as THE BEST resource for this information.
3. Google Ads
To accelerate your vegan business’s growth, consider leveraging Google Ads. Here’s how they can help:
a) Targeted Advertising: Google Ads allow you to target specific keywords and demographics, ensuring your ads reach the right audience. Focus on niche keywords based on your in-depth keyword research to maximize your impact.
b) Ad Extensions: Utilize ad extensions to provide additional information about your business, such as location, contact details, or links to specific product pages. This increases the chances of attracting potential customers who are actively searching for vegan offerings.
4. Utilize Social Media
Social media is a powerful tool for connecting with your audience and spreading the word about your vegan business. Consider the following tips to leverage social media effectively:
a) Choose the Right Platforms: Identify the social media platforms where your target audience is most active. For example, Instagram and Pinterest are good choices for vegan food products and clothing due to their visual nature. While LinkedIn will be a better option for a service-based vegan business targeting vegan and sustainable business owners.
b) Engage and Share: Regularly engage with your followers by responding to comments and sharing relevant content. Encourage user-generated content and utilize hashtags to expand your reach within the vegan community.
c) Leverage Influencers: Collaborate with vegan influencers to amplify your brand’s reach and credibility. Seek out individuals who align with your values and have an engaged following. Sponsored posts or product collaborations can be an effective way to tap into their audience.
5. Collaborate with Other Vegan Businesses and Industry Professionals
Teaming up with like-minded businesses and industry professionals in the vegan space can help boost your visibility and expand your reach. Collaboration ideas might include:
a) Joint Promotions: Partner with aligned vegan businesses to create joint promotions or campaigns. This could involve offering special discounts, creating limited-edition product bundles, or organizing giveaways. By cross-promoting each other’s offerings, you’ll reach new audiences and strengthen your brand presence.
b) Generating Backlinks: Seek opportunities to collaborate with reputable vegan bloggers, influencers, or media outlets. Guest blogging or obtaining mentions and backlinks from authoritative sources can significantly improve your website’s search engine rankings and increase traffic.
6. Google My Business Page (in-person businesses)
If your vegan business has a physical location, don’t forget to optimize your Google My Business (GMB) page. Here’s why it’s important:
a) Local Search Visibility: Having a well-optimized GMB page increases your chances of appearing in local search results when potential customers are looking for vegan businesses in their area.
b) Business Information: Ensure that your GMB page includes accurate and up-to-date information about your business, such as your address, phone number, website, and opening hours. This makes it easier for customers to find and engage with your business.
c) Customer Reviews: Encourage your satisfied customers to leave reviews on your GMB page. Positive reviews not only improve your brand’s reputation but also influence potential customers’ decision-making process.
Increase traffic to your vegan business - starting now!
Now that you’ve discovered a treasure trove of powerful strategies to increase traffic to your vegan business, you can start implementing them and be well on your way to making a larger impact with your brand.
Remember, the key to success lies in taking action. If you’re looking for expert guidance and support in implementing these strategies, I can help you increase your traffic with a comprehensive SEO content plan or SEO optimization package. Together, let’s take your vegan business to new heights and create a sustainable future.
And don’t forget to download our FREE SEO content audit checklist to turn your on-site blog posts into Google-ranking machines.